Grateful patient programme articles

Two NHS trusts. Similar size, similar patients. One raises £30 for every patient who comes through its doors. The other raises £4. The difference isn't the hospital. It's what's been built around it.

The biggest blocker to Grateful Patient Programmes isn't ethics or patients. It's what decision makers assume they know.

Clinicians worry grateful patient programmes will feel awkward. What they actually find is relief, pride and renewed sense of purpose.

A Grateful Patient Programme at one NHS trust transformed income, culture and staff engagement. Here's what's possible at yours.

A realistic, step-by-step guide to launching a Grateful Patient Programme in your NHS hospital, even with limited resources or buy-in.

Most NHS charities are the best-kept secret in their own hospitals. Here's why visibility isn't a nice-to-have, it's a strategic priority.

Five hard-won lessons from eight years building Grateful Patient Programmes in the NHS, on endorsements, hiring, unrestricted income and why major gifts take longer than you think

Hospital charities have a stewardship advantage most charities would envy: direct access to the place their donors care about most. Here's how to use it

A Grateful Patient Programme isn't about asking sick people for money. It's about giving patients who want to say thank you a structured, dignified way to do it.

Clinicians worry their patients won't want to give. Here's what actually happens when you show them the evidence.

Securing a major gift is the easy part. In the NHS, spending it well, on time and as promised, is where fundraisers earn their keep

Unrestricted income keeps NHS charity leaders awake at night. Here's why it's so hard to grow, and six strategies that are working.

Past patient mailings are one of the most underused tools in NHS fundraising. Here are five lessons that might change how you think about them.

Major gifts feel out of reach for many NHS charities. Here's why they're closer than you think, and how to start without a capital campaign or a celebrity donor list.