Unlock philanthropy for patient care - without adding to your workload
Who Is This Course For?
Consultants, surgeons, nurses, health professionals and other NHS staff who want to know how to raise more money for their department.
Format
90 minute virtual training with one personal call, or
In-person group training for your team
Make Philanthropy Work for Your Patients—Ethically, Easily, and Effectively
You want the best for your patients. You see opportunities to improve care beyond what NHS budgets allow—but you don’t have the funds, and you don’t have the time. This training is designed for clinicians like you: practical, ethical, and effortless.
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Raise more for patient care projects without becoming a fundraiser
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Keep it simple and time-efficient—we know your diary is full
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Unlock resources for innovations that NHS budgets can’t cover
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Respond to gratitude with confidence—patients want to help
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Protect patient relationships with ethical, gentle conversations
Patients often ask, “How can I give back?” This training equips clinicians to respond with clarity, compassion, and confidence—while safeguarding trust and ethics.
Why this training will help
Philanthropy transforms healthcare. Donations fund research, equipment, and patient experience projects that NHS budgets cannot always cover. Clinicians are the bridge. Patients trust you. When gratitude turns into a desire to give, you can guide them ethically—without ever asking for money.
This is not fundraising. It’s about recognising gratitude, responding appropriately, and making a respectful referral.
WHAT YOU'LL LEARN
A Grateful Patient approach isn’t about asking - it’s about accepting.
It’s about building a respectful, ethical, and strategic framework that enables patients to give when they feel moved to do so.
In just 90 minutes, you’ll gain practical skills and reassurance.
✅ Why Patients Give: why it’s not about you, but what they need to do.
✅ How to raise funds for your work: practical guidance for growing giving.
✅ Recognising giving signals: verbal and non-verbal cues that indicate interest.
✅ Increasing gifts ethically: how to open doors without “making the ask.”
✅ Legal & Ethical Framework: Confidentiality, consent, and safeguarding patient trust.
optional add-ons
⭐ On-site workshop to work with you on your strategy
⭐ Training session at your hospital
⭐ Materials Evaluation & Recommendations
"Working with Gemma completely changed how I think about grateful patient giving. She understands the pressures clinicians are under and never asks us to do anything that feels uncomfortable or compromising. Instead, she shows us how to recognise the natural moments when patients want to give back - in a way that feels ethical, human, and aligned with our values. Her sessions were clear, sensitive and surprisingly energising. Our team left feeling more confident, more connected to the charity, and better equipped to support families who ask, ‘How can we help?’ Gemma makes philanthropy feel like a partnership, not a burden."