A 12-Week Practical Course for NHS Hospitals - Coming soon
Who Is This Course For?
• Fundraisers responsible for developing activity plans
• Charity leaders shaping strategy and income growth
• NHS charities of all sizes—Independent or Corporate Trustee, Acute, General, or Community-based
Reimagine the role of charitable giving in healthcare—and unlock your charity’s full fundraising potential.
Philanthropy in the NHS is on the brink of transformation. The NHS charity sector currently raises £387 million p.a—of which nearly a third currently goes to Great Ormond Street Hospital. Persuading just 2% of patients who are happy to recommend the NHS to give a modest gift of £50 and persuading 0.2% of these patients to leave the average UK legacy would increase NHS charity sector income to over £509 million. Imagine what we could raise if 5% or 10% of happy patients realised they could give?
This growth won’t come from chasing cold prospects. It will come from embracing gratitude—creating a culture where patients who wish to give are supported to do so, and where NHS staff understand the power of philanthropy in recovery, remembrance, and appreciation.
Yet many NHS staff feel uncomfortable discussing donations. They don’t have the time, training, or confidence—and often don’t understand why giving is so important to patients. As a result, heartfelt gifts are never made, and patients who simply want to say “thank you” are left disenchanted.
WHAT YOU'LL LEARN
A Grateful Patient approach isn’t about asking - it’s about accepting.
It’s about building a respectful, ethical, and strategic framework that enables patients to give when they feel moved to do so. This masterclass will help you design and launch a bespoke Grateful Patient Fundraising Strategy that fits your hospital, your team, and your budget - unlocking sustainable income and long-term donor relationships.
This masterclass helps you design and launch a bespoke Grateful Patient Fundraising Strategy tailored to your hospital, your team, and your budget. Learn how to attract warm donors, secure leadership support, and embed philanthropy into your hospital culture.
✅ Build a compelling business case for your Grateful Patient programme
✅ Secure leadership buy-in and investment
✅ Engage clinicians with confidence and clarity
✅ Design a pilot strategy that fits your hospital culture
✅ Create ethical, GDPR-compliant patient engagement processes
✅ Measure success and refine your approach. This course is designed to deliver measurable ROI — from donor acquisition to staff engagement and increased unrestricted income.
Your Practical Toolkit
You'll receive a plug-and-play toolkit to build your own grateful patient fundraising strategy:
📌 Grateful Patient Strategy Paper
📌 Business Case to Secure Leadership Support
📌 Actionable Activity Plan & Timeline
📌 Prioritisation Matrix to identify the right clinicians and projects
📌Clinician engagement evaluation
📌 KPI Dashboard to track success and demonstrate impact
🎓 Certificate of Completion: Showcase your achievement
COURSE FORMAT
9 Self-Led Modules
3 Live Coaching Calls
Time commitment: 1 hour/week learning + 30–60 Minutes implementation
What You’ll Gain From This Course:
• Strategic Growth: Develop a long-term fundraising strategy
• Authentic Prospect Pipeline: Attract warm donors tailored to your hospital
• Leadership Buy-in: Secure confidence and support for fundraising activities
• Clinician Engagement: Build trusting relationships with key medical teams
• Efficient Fundraising: Prioritise high-impact activities over reactive efforts
• Peer Learning: Learn alongside fellow fundraisers creating their own programmes
• Time-Efficient Structure: Just 1 hour per week for learning and 30-60 minutes for implementation
12-Week Practical Course for NHS CharitieS
Week - Module
1 - The Business Case: why introduce a Grateful Patient Programme
2 - The Fundamentals of a successful Grateful Patient Programme
3 - How to secure Leadership buy-in
4 - Designing your own Grateful Patient Strategy pilot
5 - Working with clinicians
6 - Designing your own Grateful Patient Strategy
7 - The secret ingredient! How to make sure it works
8 - Tools needed: Marketing materials and your patient referral process
9 - Measuring success
Three Live Coaching Calls
TRAINING ELEMENTS
Includes:
9 training modules
3 live coaching calls
Optional Add-Ons
⭐ A bespoke evaluation of your organisation’s grateful patient potential
⭐ On-site Grateful Patient Workshop to work with you on your strategy
⭐ Clinician Training session at your hospital
⭐ Materials Evaluation & Recommendations
⭐ Grateful Patient Club – Monthly virtual coaching & peer support
"Grateful Patient fundraising isn’t just a strategy—it’s a movement. It empowers patients to say thank you, builds trust with clinicians, and unlocks transformational gifts. Take Your Fundraising Strategy to the Next Level. Don’t let reactive fundraising hold your charity back. With the right strategy, you can unlock sustainable income, strengthen relationships with warm donors, and drive long-term impact for your organisation."
Gemma Downham, Downham Consulting