A 12-week practical course to create the right strategy for you
Who Is This Course For?
• Fundraisers responsible for developing activity plans
• Charity leaders shaping strategy and income growth
• NHS & Health charities of all sizes
unlocking the power of patient philanthropy
Every day, thousands of patients and families leave NHS hospitals wanting to say thank you in a meaningful way — yet most never get the chance. NHS charities are missing powerful opportunities because teams don’t feel confident about where grateful patient fundraising fits, how to approach clinicians, or how to design an ethical, organisation‑specific programme that actually works.
This masterclass cuts through the noise.
You’ll discover the true potential of grateful patient giving, the scale of the opportunity you’re currently leaving on the table, and why patients want to contribute when their care has been life‑changing. You’ll learn how to build a tailored approach for your organisation — one that increases the number of patients choosing to give and equips clinicians to recognise and appropriately refer grateful families.
By the end, you will walk away with a clear, practical framework for introducing (or improving) grateful patient fundraising in your own context: ethical, sustainable, and grounded in what works. It’s the fastest route to unlocking meaningful new income and strengthening the partnership between your charity and your hospital teams.
WHAT YOU'LL LEARN
A Grateful Patient approach isn’t about asking - it’s about accepting.
It’s about building a respectful, ethical, and strategic framework that enables patients to give when they feel moved to do so. This masterclass will help you design and launch a bespoke Grateful Patient Fundraising Strategy that fits your hospital, your team, and your budget - unlocking sustainable income and long-term donor relationships.
This masterclass helps you design and launch a bespoke Grateful Patient Fundraising Strategy tailored to your organisation, your team, and your budget. Learn how to attract warm donors, secure leadership support, and embed philanthropy into your hospital culture.
✅ Build a compelling business case for your Grateful Patient programme
✅ Secure leadership buy-in and investment
✅ Engage clinicians with confidence and clarity
✅ Design a pilot strategy that fits your hospital culture
✅ Create ethical, GDPR-compliant patient engagement processes
Your Practical Toolkit
You'll receive a plug-and-play toolkit to build your own grateful patient fundraising strategy:
📌 Grateful Patient Strategy Template
📌 Business Case Template to Secure Leadership Support
📌 Actionable Activity Plan & Timeline
📌 Prioritisation Matrix to identify the right clinicians and projects
📌Clinician engagement evaluation
COURSE FORMAT
9 Self-Led Modules
3 Live Coaching Calls
Time commitment: 1 hour/week learning + 30–60 Minutes implementation
What You’ll Gain From This Course:
• Strategic Growth: Develop a long-term fundraising strategy
• Leadership Buy-in: Secure confidence and support for fundraising activities
• Efficient Fundraising: Prioritise high-impact activities over reactive efforts
• Peer Learning: Learn alongside fellow fundraisers creating their own programmes
12-Week Practical Course
Week - Module
1 - The Business Case: why introduce a Grateful Patient Programme
2 - The Fundamentals of a successful Grateful Patient Programme
3 - How to secure Leadership buy-in
4 - Designing your own Grateful Patient Strategy pilot
5 - Working with clinicians
6 - The secret ingredient! How to make sure it works
7 - Tools needed: Marketing materials and your patient referral process
8 - Measuring success
Three Live Coaching Calls
optional add-ons
⭐ A bespoke evaluation of your organisation’s grateful patient potential
⭐ On-site Grateful Patient Workshop to work with you on your strategy
⭐ Clinician Training session at your hospital
⭐ Materials Evaluation & Recommendations
⭐ Grateful Patient Club – Monthly virtual coaching & peer support
"Grateful Patient fundraising isn’t just a strategy—it’s a movement. It empowers patients to say thank you, builds trust with clinicians, and unlocks transformational gifts. Take Your Fundraising Strategy to the Next Level. Don’t let reactive fundraising hold your charity back. With the right strategy, you can unlock sustainable income, strengthen relationships with warm donors, and drive long-term impact for your organisation."
Gemma Downham, Downham Consulting